According to DIGITAL JOURNAL. (KJ Mullins, 2010). Next Media Animation (NMA) is an animation news stories which created by Creative Director Mark Simon. For example, when Tiger Woods had a car accident at Florida, NMA had created the news into animation and put this on YouTube. There are almost three million views on the YouTube, so this strategy makes the company looking to expend in Europe and North America.
Television in Hong Kong denies the service, so they try to put it after the news. "News comes after the fact, the animation process helps fill in the blanks for the audience," Simon said (KJ Mullins, 2010). “NMA is taking news stories and animating them for their readers, adding a new way of capturing that audience” (KJ Mullins, 2010), but the problem is that the process of making the animation news has cost a lot of money, each minute of animated material costs $3,000, so this service would not be used in many media operations. They usually use animation news in the crime and accident news to make the audience understood more about the news.
In my opinion, if we use animation with the news report as same as Next Media Animation service, this will be useful in the news business because animation can create a fake situation to describe the complicate news. People will understand more about the news if we used animation as video news to show some evidence. Nowadays, there are many news which hard to find the video to support the things that was happened such as accident and crime as it said above, so animation will be a good part of their alternative way.
This article has some interesting detail about the animation which gives us a lot of benefits. In this article, the writers try to show the benefit of animation and how it uses in the news company, so I might use this article in my term paper. I might put some detail into the benefit section in my term paper.
References
KJ Mullins. (2010, April 14). Next media brings animation to the news. DIGITAL JOURNAL. Retrieved November 6, 2010, from http://www.digitaljournal.com/article/290592
Simon, M. (2010, April 14). Nma.wmv. YouTube. Retrieved November 6, 2010, from http://www.youtube.com/watch?v=kF1M4-_Kiv8&feature=player_embedded
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